A-Game came about as a reaction to a problem – a market saturated with products that did not do what they said on the tin. We wanted to provide a solution that really worked – one that was based on science, personal experience and proven long-term efficacy. A-Game is the result.

Lindsey Sharratt, Founder

Lindsey has a First Class Honours degree in Psychology and is currently working on a research PhD, specialising in Identity. She is a CMI Chartered Manager, holds a CMI Level 7 in Management and Leadership and is a Fellow of the Association of Project Managers. During a successful 20 year career in management and consulting, Lindsey mentored a wide variety of people, built and managed global teams and delivered millions of dollars worth of projects. She’s written a book, delivered a TEDx talk, and worked with amazing people all across the world.

Lindsey’s greatest interest is the interaction of identity and lived experience; understanding that how we see ourselves affects our beliefs, wellbeing and results.

Lindsey's Story

My story is really the answer to “why identity?”, which is a question I get asked all the time – everywhere from the academic world to corporate LTs to mental health support groups. And the answer is, because I’ve found it to be at the root of all those things that keep tripping you when you haven’t a clue why.

I don’t remember my dad. He was famous, and he was married, and he emigrated before I was born; I was two when he last saw me. I don’t have any hard feelings, though I regret that I’ll never get to meet him (he died in 2016). But growing up in the 70s, I had a hole in my identity where my dad should have been, especially as that was pretty unusual then and people commented on it all the time. Then we had some deaths in the family, and finally in my teens, as the stepchild, I moved out and was on my own. So I had all these events in my life that had essentially fragmented my sense of identity, and the result of that was that I had no real sense of identity at all – not that I could have explained or understood that at the time.

Life was really tough until I was 25 – mainly because I sabotaged everything I did, because being successful and doing well didn’t fit in with my narrative around how hard my life was and how everything went wrong. At 25, I took the decision that I was going to be someone else. And then the changes started, and came rapidly. I got into my IT career, got on the fast track, got a ton of promotions, got into consulting, and massively turned my life around.

I started mentoring other people, and realised I was good at it. I could build teams, and I could help people get things out of themselves that they didn’t believe they had it in them to do. I had no training at this point; I just used the identity work I’d done on myself. But that gave me my lifelong obsession with psychology, and I did my psych degree alongside my full time consulting work. And I really thought at this point that I’d got the key to things all worked out.

Two things made me understand there was something missing. Firstly, on a personal note, I listened to the wrong advisors and took some really bad decisions that cost me a lot of money. Secondly, by this point I was working alongside people that were really high in their respective fields – and it quickly became obvious that, rich and successful as they were, many of them were carrying around an Achilles heel – the same sort of thing lay beneath my own bad decision – that led to repeating negative patterns, blocks and bad responses that appeared in certain situations. And the root cause of all these things, when I sat down and talked to them, was always, on some level, identity-based.

My answer to “why identity?” (and also to, why A-Game?) is, if you have an underlying problem in your self-concept that you’re not aware of and haven’t dealt with, it’s going to keep coming back and biting you.  So alongside my PhD research, I founded A-Game, to help high achievers fix that one problem that’s stopping them achieving even more. I know the frustration of having something that just keeps blocking you. You want to excel. I want to help you. Let’s talk.